i am in the middle of a project at work for one of my clients called 'from' line testing. basically this is where you send out the same email to three different groups of consumers with three different 'from' lines and see which of the emails is opened most often. you use testing like this to determine the optimal set-up for an email program.
anywho- i am writing a document for this testing that outlines the process, evaluation, etc. and all of a sudden the word 'from' seems like the weirdest word in the universe.
does that ever happen to you? after you stare at a word for so long it just doesn't make sense anymore?
man, i'm glad its friday! austin or bust!!
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